I’m so excited to introduce you to Ivy & Elder, a fragrance-free, clean haircare brand designed to simplify routines while protecting both health and the planet. In a crowded clean beauty market, Ivy & Elder stands out with EWG verification, multitasking formulas, and intentional fragrance-free design. Ivy & Elder is a member of 1% for the Planet, committing to donate 1% of annual sales to support environmental organizations that are working to protect people, communities, and our shared planet.
The brand is led by Vanessa, a mom of five who connected deeply with its mission and purchased the company to carry it forward. With her family’s sensitivities and her own perimenopause journey as the backdrop, she champions Ivy & Elder as safe, effective, and trusted haircare that fits real life.
Here’s a little more on the collection:
Wear the Wind – Conditioning Wave Spray
- EWG Verified for meeting the Environmental Working Group’s strictest health and safety standards
- Lightweight, no-crunch mist that enhances natural waves, adds body, or builds texture for styling
- Silicone-free, vegan, cruelty-free (Leaping Bunny), fragrance-free, and packaged in glass
Willow talk – Leave-In Hair Mask
- Two-in-one treatment + styling cream that detangles, strengthens, and smooths
- Builds body and restores softness without weighing hair down
- Clean, effective, and family-friendly formula (not EWG Verified but low-hazard)
- Perfect multitasker for busy routines: use it as a nourishing mask or everyday leave-in